In contrasts to Hollywood, the marketing techniques and procedures are still not equipped with the state of art ways. In India the cinema industry is considered as the major film industry of the South Asia. The casts and directors are known to all of those who are living in these areas because of the reasons of the language compatibilities and other knowledge about the culture. But this is all they have to offer for marketing (Jess-Cooke, 2009). The movies are run on the casts and not on the stories and themes. People are more attracted towards their heroes than any other thing and this is the only way the marketing takes place. There are no other ways of stating the themes and inspirations. There are no promotional campaigns apart from recently released Ghajini where some new promotional strategies were implemented by Aamir Khan. Otherwise the people don’t access more for the movies on the internet and other places. There are no special interviews that make quite a lot difference in the exposure of the market and therefore the production and marketing budgets are remained at low level. The impact of Hollywood has been inspirational on Bollywood, the Indian Cinema industry (Desai, 2003). Most of the movies that are now made in India are inspired from some movie of Hollywood. Bollywood has tried to implement special effects as well in their approach recently in movies like Krissh where the idea of supernatural hero has emerged as a good paying idea (Parish, 2007). In fact when Krissh was launched in US, it did earn quite a lot dollars as compared to the other Hollywood movies like Superman Returns etc. on Return on Investment basis. Similarly the ideas are also being generated now in the Bollywood to closely relate to those of Hollywood and the recent movie Slumdog Millionaire though was the production of Hollywood it has easily depicted the talents and structure of the Indian Film Industry all around the world (Parish, 2007). Thus it can be very easy to state that in coming years more and more competition might be originating between the two. Moreover, when we look towards the impact of Bollywood on Hollywood, Hollywood seems to be unaffected by anything going on out there in India or any other Asian countries (Desai, 2003). The reasons are quite obvious as the casts of the Hollywood are known around the world. And other they use certain strategies which are of no match by the Bollywood.

Similar is the case with the Chinese and Taiwanese cinema industries which lack in the production capabilities and are unable to generate high returns most of the times (Lu, 2004). Some of the big earners like Jackie Chan and Jet Lee have opted to move to the Hollywood due to the unavailability of the formal resources that could have made them rich in these areas (Lu, 2004).

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